Alan Malby email:

Alan Malby is a highly experienced Programme, Project and Client (relationship) Manager with a track record of developing strategy, implementing change and delivering business solutions in complex, challenging environments. Alan’s early experience was acquired as a Management Consultant at Accenture working for a wide variety of clients, UK based and international, followed and balanced by working on the other side of the fence at the Union Bank of Switzerland and the European Bank of Reconstruction and Development. More recently Alan acquired a MSc in Corporate Risk. Alan’s pivotal observation arising from his experiences was the poor quality of most decision making, often not because challenges were especially difficult, but because of factors that resulted in clear thinking, insight and common sense being left behind. In response to an obvious need, Alan led the research and development of ZYX’s framework and the training which underpins it.


Geoff Bailey email:

Geoff Bailey has worked in London, Africa, Middle East, South Asia and Europe before returning to Brighton. Initially a Marketing and Sales Executive, Geoff has been a Managing Director for more than 20 years working for GSK (GlaxoSmithKline), Bayer AG, Nuffield Health and the NHS. An expatriate for 20 years, Geoff was Regional Managing Director South Asia for GSK and Global Head of Marketing for Bayer AG. More recently, Geoff was Managing Director of the Nuffield Health hospital in Brighton and the East Sussex Musculoskeletal Partnership. Geoff has also served as Vice-Chair (Non Executive Director) to the charity Family Planning Association. Geoff’s core skills include Strategy Development, Operational Leadership, Stakeholder and Employee Engagement, Transformation & Change Management, Innovation and Marketing & Sales. Geoff has completed the Advanced Management Programme at INSEAD.


Jon Filby email:

Following a successful career as a senior HR (Human Resources) leader in London Underground, Jon worked independently as an organisation and people development consultant for 14 years. Jon’s core skills are team building, facilitation and development, leadership coaching, resourcing and strategy development. Jon has completed training with the Institute of Leadership and Management and is proficient in the use of various psychometric instruments. His clients, from a wide range of sectors, include: British Airports Authority, National Health Service, The Cornish Hotel group, The National Archive, Transport for London, Great Western Railway, England and Wales Cricket Board, Resolution Holdings (financial services), Probation Service and City and Guilds.

Jon is a non-executive director of Sussex Cricket and the Chair of the Sussex Cricket Foundation, whose aim is to increase participation in cricket and to promote health and education programmes in a community context across Sussex.